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    ABOUT
    The history of 100PLUS, the varieties & brand ambassadors
    GALLERY
    View pictures & videos of 100PLUS
    EVENTS
    100PLUS events and promotions

    Introduction
    /History

    100PLUS was launched in Malaysia in 1983. Ahead of its time with its Sports & Active Lifestyle positioning then, success did not come easily for the new brand. However, the management of the company behind the brand believed in the potential of the product and persevered. The company worked tirelessly and continued to invest resources, time and effort to build the brand and to promote 100PLUS to the sporting community who were then unfamiliar with the merits of isotonic beverages.

    The company’s foresight, vision and tenacity eventually paid off. As people started becoming more health-conscious, a distinct accompanying shift in consumer preference towards healthier alternative drinks took place. This and the increasing adoption of a more active lifestyle, made consumers start choosing 100PLUS over others.

    Being the pioneer with first-mover advantage in its market, 100PLUS grew steadily and rose to become the nation’s most recognized isotonic beverage brand. As of 2012, it commands a dominant 88% of the isotonic beverage market in Malaysia.

    100PLUS OUTDO YOURSELF

    100PLUS is a thirst quenching caffeine-free isotonic drink; specially formulated to help restore what the body has lost during physical exertion and rehydrate your body to its optimal hydration balance.

    100PLUS unique formula combines fluids, carbohydrates and electrolytes for quick and efficient absorption of fluids into your body. And because fluid is absorbed and retained by your body more effectively with 100PLUS – it ensures your body is properly hydrated.

    100PLUS Edge is a non-carbonated version of 100PLUS. It is enhanced with the added benefit of B-vitamins (B3, B6, B12) which aid in the production of energy and helps in after-sports recovery.

    Product

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    ORIGINAL – ENHANCING ENDURANCE THROUGH HYDRATION

    Peak performance is driven by two things – passion and a healthy body. Loaded with glucose and minerals, 100PLUS keeps your body properly hydrated for optimum bodily function and speedy recovery. With that extra advantage, your body is even better equipped to keep up with your thirst for success.

    LEMON LIME – ENDURANCE WITH A CITRUS TWIST

    The zesty sourness wakes you up, making you feel alive and ready for the next challenge. Infused with the power-packed benefits of trace minerals and glucose, 100PLUS Lemon Lime is a great way to rehydrate, refresh, and re-energise. So get out there – it’s time to pave a way to your dreams!

    ORANGE – JUICED-UP FLAVOUR FOR A JUICED-UP BODY

    Staying hydrated and active all day is not easy, but 100PLUS Orange helps you do just that. The juicy orange flavour spikes up your spirit with an isotonic glucose-and-mineral solution for better hydration balance. Now, the only thirst you have is your thirst for a challenge.

    AQTIV – RETAINS FLUID BETTER THAN WATER

    Every day, you lose about six to thirteen cups of water to the simplest things – humidity, daily activities, even air-conditioning. 100PLUS Aqtiv not only rehydrates, but also contains essential minerals that help retain fluids. With fatigue and dehydration out of the way, there’s no telling what you can achieve every day.

    Source: US National Library of Medicine. http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4207053/ “Total water output is estimated to be approximately 1500–3100mL/dfor adults in temperate climates.” (1500-3100mL is 6 to 13 cups)
      Link sources:
    1. 1. EFSA Panel on Dietetic Products Nutrition and Allergies (NDA) Scientific Opinion on Dietary Reference Values for Water. EFSA Journal. 2010;8(3):1459–1507.
    2. 2. Institute of Medicine of the National Academies. Water. Dietary Reference Intakes for Water, Sodium, Chloride, Potassium and Sulfate. Washington, D.C: National Academy Press; 2005. pp. 73–185.

    EDGE – ACCELERATED METABOLISM

    100PLUS Edge is Malaysia’s first non-carbonated isotonic drink, giving you greater hydration levels without the bloat. The added B Vitamins also helps your body to release energy from fat and protein, giving you the tools to surpass everyone’s expectations, including your own.

    BERRY – A BERRY DYNAMO

    100PLUS Berry doesn’t just leave a sweet taste in your mouth; it gives you a boost to beat any obstacles that come your way. The isotonic solution contains glucose and minerals to hydrate as well as increase your level of endurance. So who’s ready to change the world?

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    100PLUS
    AMBASSADORS

    Oscar dos Santos
    Emboaba Junior

    Brazil Football Player

    NICKNAME : Oscar
    OCCUPATION : Footballer
    PLACE/DATE OF BIRTH : Americana, Brazil 8th September 1991
    HEIGHT : 5′ 11″ (1.8m)
    WEIGHT : 148lbs (67kg)
    STATUS : Married
    FAVOURITE FOOD : Sushi & Italian food
    IDOLS : Pelé
    STARTED PLAYING : 3 years old
    HOBBIES & INTEREST : Tennis & family time
    CURRENT TEAM : Brazil national fottball team (Midfielder)
    Chelsea F.C (#8 / Midfielder)
    CAREER BEST : Winning the Premier League & Representing Brazil
    MAJOR AWARD : Premier League Championship & Olympic Medal

    PELÉ
    Edson Arantes do Nascimento

    FOOTBALL LEGEND

    NICKNAME : Pelé
    OCCUPATION : Footballer (retired), humanitarian
    PLACE/DATE OF BIRTH : Três Corações, Brazil 23rd October, 1940
    HEIGHT : 5′ 8″ (1.73m)
    FAVOURITE FOOD : Sushi, Sashim
    IDOLS : Dondinho (his father) and Nelson Mandela
    STARTED PLAYING : 1956
    HOBBIES & INTERESTS : Playing guitar and fishing
    CAREER BEST : Greatest scorer in the history of football (1283 goals)
    MAJOR AWARD : Only football player to have won 3 World Cup

    Dato’
    Lee Chong Wei

    National Badminton Player

    HEIGHT : 1.74m
    WEIGHT : 60kg
    DATE OF BIRTH : 21 October 1982
    PLACE OF BIRTH : Penang
    STATUS : Single
    HOMETOWN : Bukit Mertajam, Butterworth, Penang
    STARTED PLAYING : 11-years old
    NATIONAL TEAM : 17-years
    HOBBIES : Fast cars
    CAREER BEST : 2008 Olympic silver medalist
    WORLD RANKING : No. 1
    MAJOR AWARDS : BWF Player of the Year 2011

    KHAIRUL
    FAHMI

    National Footballer

    NICK NAME : Apek
    HEIGHT : 1.72m
    WEIGHT : 60kg
    DATE OF BIRTH : 7 January 1982
    PLACE OF BIRTH : Kota Bahru, Kelantan
    SIBLINGS : 4th of 5
    STATUS : Married
    HOMETOWN : Kota Bahru
    PLAYS : Kelantan, Malaysia Under-23 and Malaysia
    POSITION : Goalkeeper
    HOBBIES : Cars and Sports Activities
    CAREER BEST : Winning the AFF Suzuki Cup and defending the SEA Games gold medal in Jakarta

    SAFEE
    SALI

    National Footballer

    DATE OF BIRTH : 29 January 1984
    PLACE OF BIRTH : Kajang, Selangor
    SIBLINGS : 8th out of 12
    STATUS : Married
    HOMETOWN : Tapah, Perak
    FAVOURITE FOOD : Nasi Lemak & Pedas-Pedas
    IDOL : David Beckham, C.Ronaldo & W.Rooney
    STARTED PLAYING : 6 years old
    HOBBIES : Tennis & Golf
    CAREER BEST : 14 years old Win Nike Cup Asia Pacific
    MAJOR AWARD : Winning AFF Suzuki Cup & claiming Top Scorer
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    FIND US HERE

    F&N Beverages Marketing Sdn. Bhd.
    1, Jalan Bukit Belimbing 26/38,
    Persiaran Kuala Selangor,
    Seksyen 26, 40400 Shah Alam,
    Selangor Darul Ehsan

    CALL US

    Tel: (603)51014288
    Fax: (603)51013946